Serena Williams at the Sleep Sheets launch in NYC.Williams, who's suffered from insomnia, collabed with world class scientists and Sleep Sheet brand makers to develop an all natural sleep aid. The product is a dissolvable strip placed on the tongue. In an interview Williams states, " As an athelete and business woman, I'm continuously on-the-go and have had issues sleeping for years. I've tried other products in the past and am happy that I helped develop Sleep Sheets. Using them allows me to get a good night's sleep...." Alright Serena, we see you. Way to help out fellow insomniacs and also build your brand.